Salesforce steps up to support public sector and financial institutions with new solutions
Major CRM provider Salesforce has announced a fresh focus on empowering the public sector in India with the launch of its dedicated public sector division. With citizens now expecting seamless digital services on par with private companies, this move aims to help government agencies meet rising service demands through increased efficiency and improved experiences.
Salesforce Public Sector Solutions offers ready-to-use apps that leverage technologies like AI, automation and low-code tools. This allows non-tech administrators to quickly build services without extensive coding know-how. The recently launched Public Sector Einstein automates routine administrative work, freeing up resources.
In a related move, Salesforce also unveiled Digital Lending for the Indian market. Integrating banking data with customer profiles, this platform provides lending institutions a bird's eye view of applicants. It streamlines otherwise lengthy loan approval workflows involving multiple departments. Home, auto and personal loans can now be processed end-to-end on a single digital platform.
Insights from a recent IDC study were also shared. It predicts the Salesforce ecosystem in India will create 1.8 million new opportunities and contribute $88.6 billion to the economy by 2028 as AI adoption grows across sectors. Companies cited improved productivity, customer satisfaction and quality as top drivers for investing in AI-powered solutions.
