‘Indian Content Creators Sharing Indian Culture Globally': YouTube CEO as Shorts Surpass Trillion Views
At YouTube's flagship Brandcast event, CEO Neal Mohan highlighted the explosive growth of the platform in India powered by content creators. Mohan revealed over 11,000 Indian channels now have over a million subscribers, compared to just 11 channels nine years ago.
YouTube's short video format Shorts launched in India in 2020 has achieved astronomical success with views surpassing trillions. Shorts has emerged as a favored entertainment source among Indian users. YouTube's prominence in India extends beyond mobile – Connected TV viewership rose four-fold in three years showing changing consumption patterns.
Mohan stated, “Indian creators are crafting culturally inspiring videos that define worldwide trends. YouTube leads in reach and engagement in India. We've hit a major milestone – Shorts views have surpassed trillions here.” The CEO's remarks showcase YouTube's understanding of Indian audience preferences and ability to cater accordingly.
A thriving creator base is fueling YouTube's growth. At the event new advertisement formats were launched to boost engagement and results for advertisers on Shorts and Connected TV. Formats include interactive stickers and gestures on Shorts while pause ads aim to maintain viewership on big screens.
YouTube has overcome linguistic barriers to become many Indians' first online destination. With phenomenal Shorts growth and connected devices, Mohan asserted commitment to continued innovations. He hints at new AI tools empowering human creativity like generating backgrounds just by typing descriptions. Mohan expressed excitement around upcoming creative possibilities and experience at global scales.
