Airtel launches ‘World Pass’–One pack for travel across 184 countries

NL Correspondent
Jammu Tawi: As the worst effects of the COVID-19 pandemic ebb, we are beginning to witness a massive surge in international travel
both for work and leisure. India, in fact, has seen a jump of 3X in international travellers this year, which is likely to double next year.
In order to make staying connected easy, intuitive and compelling, Airtel has launched ‘Airtel World Pass'. The World Pass
revolutionises the experience for all international travel because it works seamlessly across 184 countries. So even if you are en-route at
an Airport or travelling to two or more countries one pack now covers all your roaming needs.
This change comes on the back of extensive customer research conducted by Airtel that showed that many customers find
International Roaming packs in general confusing across the whole global Telco industry. As a result, many are not connected when they
want to be. Or they seek complex alternatives of temporary connections abroad. Airtel has now solved this problem structurally with the
launch of the Airtel World pass.
Commenting on the launch of the Airtel World Pass, Shashwat Sharma, Director Consumer Business, Bharti Airtel said, “At Airtel,
our mission is to solve customer problems so that our experience speaks for itself. The feedback that we have heard on international
travel related concerns has compelled us to launch a defining proposition for our customers – the Airtel World Pass. This offers our
customers one pack for the globe, significantly greater value, allows them to control what they use on the app and allows for emergency
data usage long after the pack allowance is over.”
“With Airtel World pass, we have set a new standard in the global telecom industry. I am certain our customers will benefit
hugely from it as they travel the world, keeping their phones switched on, no matter where they are. As a matter of fact, our new plans
offer significantly better value than travel or local sims in most countries.” Sharma added.