SRINAGAR, JULY 28: The two days workshop on ‘Packaging of Handicrafts and Handloom products’ organized by Directorate of Handicrafts and Handloom Kashmir in collaboration with Indian Institute of Packaging (IIP) Mumbai concluded today in the Conference Hall of Kashmir Haat here.
On the occasion, Director Handicrafts and Handloom Kashmir, Mahmood Ahmad Shah, threw light on importance of adopting new packaging strategies for the products and assured the participants, especially Artisan/ Weavers community, that the department is committed to provide them the requisite platforms for their progress and prosperity.
During the course of workshop, besides hands on training and demonstration on packaging designs, the issues based discussions, importance of packaging, Design and improvement of current packaging practices were shared in the Handcrafts/ Handloom Sector of J&K among participants.
The session was delivered by Tanveer Alam Director IIP Mumbai, Dr. Gaurav Madhu Joint Director & Regional Head IIP and Rahul B Tirpude Deputy Director IIP through various power point presentations by sharing the successful stories related to bringing in sales increase by adopting the appeasing packaging strategies on products.
The workshop participants included the Cardboard Unit Holders, Artisans, Cooperative Societies, producer companies, officials of Handicrafts & Handloom Development Corporation, National Institute of Fashion Technology, Indian Institute of Carpet Technology, Craft Development Institute and official of the Handicrafts & Handloom Department from all districts.
The aim of the workshop was to aware the participants about product based packaging which is the demand in this contemporary market competition.
