NL Corresspondent
Jammu Tawi: Shyam Steel, one of the leading producers and manufacturers of primary TMT Bars launched its new TVC campaign featuring Virat Kohli and
Anushka Sharma. The new TVC is the extension of Shyam Steel's "Hamesha Ke Liye Strong" campaign. The campaign aims to send across the brand
message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC
has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone. The TVC is directed by Abhishek Burman. The TVC Campaign
showcases Virat Kohli and Anushka Sharma enjoying a winter evening. To provide comfort to Anushka in this chilling weather, Virat offers his jacket to her but when
Anushka sees Virat shivering too they both decide to share the jacket. Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said " The
campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed
one at home forms the crux of the strong foundation. The previous TVC's were also very well received by the audience and the star power of Virat Kohli and
Anushka Sharma will help us to establish a strong connection amongst our target group. The film narrates the story of simple everyday situations to highlight how
flexibility in relationships keeps the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the
audience till the last mile." said Ms Sreeparna Gupta of Rediffusion Brand Solutions Pvt. Ltd.
