Rasna forays into health and wellness sector

NL Corresspondent
Jammu Tawi: Rasna has announced their foray into the health and wellness products sector with their newly launched sub-brand “Rasna Healthy Day” for all-
seasons. The entry, launched with digital campaigns withMandiraBedi and SonaliBendre, introduces four new products, 100% natural and pure Honey, the super
healthy veggie overload Quickie Soup, Choco Spread, and Protein Vita.
At Rasna creating an affordable product has always been of paramount, so everyone across the country has access to healthy and nutritious foods. Under the
portfolio of “Rasna Healthy Day”, Rasna has launched “Rasna Healthy Day Honey” 100% pure and natural, no preservative or synthetics, available in 20gm, 50gm,
100gm, 250gm, 500gm and 1 kg pack sizes.
The honey bottle of 20gm is available at Rs 20/-.The “Rasna Healthy Day Quickie Soup”, which is full of vegetables, made with no Maida, and rather uses a
healthy combination of multi grain consisting of Jowar, Ragi and Oats. The pack sizes are available in a single pack or a multi pack of assorted soups. The single
serve pack size is available at Rs.10/-, targeted at the masses,especially with the winter setting in. By adding hot water, the soups are ready in just 1 minute and will
nourish anyone with 100% natural, pure, and healthy millet-based ingredients.
Commenting on the launch the Group Chairman of Rasna, Mr.PiruzKhambatta said “We have launched Rasna Healthy Day' to meet the growing demand for
health products in India, with a superior, differentiated, and unique health proposition, that too at a very affordable price. Rasna believes in products that're built for
the masses with healthy and nutritious ingredients. We are answering our Hon. Prime Minister's call in the year of the millet with the launch of the millet-based soup
that contains no maida or preservatives.
Additionally, the portfolio of products is complemented with a calcium fortified Choco Spread, 100% pure and natural honey and protein-based malt and
chocolate protein drink, called Protein Vita.” Heading the marketing team at Rasna, ArzeenKhambatta, Director of RasnaPvt.Ltd. added, “Rasna is unleashing the
power of well-known celebrities turned social media influencers such as MandiraBedi and SonaliBendre who carry a large following on their various social media
platforms.