NL Correspondent
Jammu, Sep 23
Lux Industries Limited, (BSE: 539542 | NSE: LUXIND), one of the country's largest innerwear manufacturers, known for its
innovative and customer-demand-driven product offerings, has announced today that it has roped in legendary cricketer,
former Captain of the Indian Cricket Team and current President of the Board of Control for Cricket in India (BCCI),
Sourav Ganguly, as the brand ambassador of Lux Cozi.
Ashok Todi, Chairman, Lux Industries and Mr. Saket Todi, Executive Director, Lux Industries were present at the
announcement alongside the new brand ambassador. Sourav Ganguly is the newest member to be added to the pantheon
of famous endorsers for Lux Industries. Dada, as we know him, joins alongside Varun Dhawan as the brand ambassador
of Lux Cozi. The brand has also created a buzz with its new television commercial film featuring Sourav Ganguly –
#PorleEMonKhushi (Link to the film: https://youtu.be/B3E9eQI2BpE). Through this collaboration, Lux Cozi aims to achieve
greater heights and create a deeper connection with its consumers.
Bringing Sourav Ganguly on board as a brand ambassador of Lux Cozi is a part of a groundbreaking marketing
strategy by Lux with which the brand now aims at growing its market share further in individual territories. This new
strategy named Lux Cozi 1K aims at making Luz Cozi an INR 1000 Cr brand in the shortest possible time. Mr. Ashok Todi,
Chairman, Lux Industries, stated, “Lux Industries has always been a consumer-driven brand and we believe in appointing
our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that
will be setting new standards.
There could not have been a better face than our beloved Dada who could represent us to take our message to our
consumers.”
Lux Cozi is one of the most rapidly growing brands of Lux Industries and is expected to grow exponentially, which
would strengthen the Company's brand performance in the men's innerwear category. Being a pioneer in the field for
close to six decades, Lux Cozi has taken an unprecedented step through this association to establish and augment its
market dominance. Speaking on the association, Mr. Sourav Ganguly shared, “I am delighted to partner with Lux Cozi, an
iconic Indian brand.
Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks
for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights.” Mr. Saket Todi,
Executive Director, Lux Industries, remarked, “Lux Industries' core business strategy includes openness to constant
revolution and advancement in our product range and brand identity.
As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada in the highest esteem,
and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to
collaborate better with our consumers, both in urban and rural markets.”
