Omkar Dattatray
Bharatiya Janta Party is dependent on the technique of advertisement and propaganda and its leaders are following the strategy of marketing gimmicks to attract the attention of the gullible masses .BJP’S chief strategist and the top leader who is also the prime minister of the country is day in and day out busy in marketing the achievements and performances of the BJP headed NDA government . Not only is Narender Modi marketing the policies and programmes of the BJP government but all other leaders and chief ministers of the BJP ruled states are also projecting their achievements through advertisements in national and private electronic media .Thus more than concentrating on their works and performances the leaders of the BJP are only marketing their performances to remain in the good books of the voters at the behest of their top leader and prime minister .Modi the prime minister of the country believes in marketing the achievements of his government and all his tours to different states in the country are aimed at the marketing the performance of his government .His visits to the religious places like Ayodha, Kedarnath, and other places is an attempt at marketing his policies and programmes to the people of the country .Like Hitler of the yore our popular prime minister is busy in marketing the achievements and performances of his government through propaganda and advertisement in electronic and print media .A substantial amount of the tax payers money is spent by the government on the advertisements and propaganda .Thus is the BJP government and its leaders marketing its policies and performances to the people of the country and are so cultivating the cheap vote bank in the process .Under the directions of the prime minister the cabinet ministers ,ministers of the states and the chief ministers of the BJP ruled states are resorting to the advertisements of their works and achievements for the sake of remaining in the power .Therefore the BJP leaders have become habitual of marketing their performances to the countrymen just to remain leeched to the power .The grand old political party of the country the Indian national congress and its leader Rahul Gandhi is alleging that the prime minister is following the strategy of marketing gimmicks by touring various religious destinations of the country .There seems some merit in these allegations of the congress party as the prime minister and his cabinet colleagues are busy in marketing its policies ,programmes and achievements to the people through print and electronic media and this is done only for scoring browine points .Therefore instead of attending to the works of their ministries the ministers are only projecting their so called achievements to the people to remain in their good books .Thus instead of marketing their policies , programmes and so called achievements, the ministers should attend to their works and not only project their performances to the masses for the sake of the vote bank .However all this advertisement and propaganda is done by the ministers and leaders of the BJP at the behest and directions of the Prime minister and thus are the ministers and leaders of the BJP only adept in the art of marketing their achievements to the gullible masses .What is required is that the leaders of the BJP should attend to their works and not be busy only in advertising their achievements to the public .People of the country are shrewd enough to judge the performance of the government and the advertisements and propaganda only will not help the BJP .Therefore the BJP leaders and the ministers should concentrate on their ministries and work for the welfare of the people and not just depend on the marketing of their works to people .So what is needed is that the ministers should attend to their ministries and work relentlessly for the interest of the people than just taking to the route of marketing of their performances and achievements .Therefore the ministers and leaders of the BJP should not bank on the marketing strategy only but should work for the interest of the voters who have voted them to power with a thumping majority .Thus instead of advertisement and propaganda the ministers and the leaders of the BJP should pay attention to their allotted works and departments and not to resort to the cheap advertisements for the sake of the votes .But the master strategist Narendra Modi likes the BJP cabinet ministers ,chief ministers of the BJP ruled states and other leaders of the party to resort to the advertisements for the sake of the party so that the vote bank is kept intact .Thus are the BJP ministers and leaders doing advertisements and are resorting to propaganda just for the sake of power and to remain stick to it .It is every bodys knowledge that the BJP ministers and leaders are habitual of resorting to the marketing of their works to the public and are indulging in cheap advertisements to remain in the power. Thus to remain in the good books of the masses the BJP leaders and ministers are only adept in the art of marketing than in actual works and performances .So is the BJP government and its leaders fallowing the technique of marketing their achievements than attending to their allotted works .These advertisements and market strategy will do no good to the government BJP and in the ultimate analysis to the people of the country .Therefore the BJP lead NDA Government should think twice before resorting to the technique of advertisement and mere propaganda to market its performance to the people .Advertisement no doubt has great value in the marketing but then to depend on the marketing only is not needed and instead the ministers and chief ministers of the BJP ruled states should attend to their works so that the assurances and promises made to the voters in the elections are fulfilled .But then advertisements and mere propaganda only will not deliver the goods and do any benefit to the BJP and the public .Therefore what is needed is that the ministers and the leaders of the BJP should concentrate on their works and not to resort to the cheap tactics of the marketing their performances and achievements just to remain in power and to be in the good books of the electorate .In brief all this can be summed up as the marketing gimmicks of the BJP and for this BJP is famous in the country and abroad as the prime minister Modi is marketing the achievements of his government not only within the country but across the countries in the world .Thus is the BJP government banking upon the marketing of its achievements and performances and is always busy in the marketing gimmicks to remain in the power.
