Amway India launches ‘Passion ko Do Poshan’ campaign with Mirabai Chanu

NL Corresspondent
Jammu Tawi: Your passion is your identity! Encouraging people to follow and grow their passion, Amway India, one of the
country's leading FMCG Direct-Selling companies, recently launched yet another one-of-its-kind campaign, ‘Passion ko Do
Poshan' with Olympian Saikhom Mirabai Chanu. The campaign reiterates the brand's continuous efforts towards focusing
on fueling one's passion with adequate nutrition support to achieve excellence, in line with its commitment to helping
people live better, healthier lives through a powerful and inspiring digital film featuring its brand ambassador Mirabai
Chanu. Commenting on the campaign, Saikhom Mirabai Chanu said, “I'm honored to be associated with – Nutrilite from
Amway, which is globally recognized for its plant-based approach to dietary supplements. As a professional athlete, I am
always looking for ways to live a fit and healthy lifestyle and, in my journey, Nutrilite provides the adequate nutrition to level
up my game and never slow down.”
Talking about the campaign, Ajay Khanna, CMO, Amway India said, “Amway has always held a distinctive and
compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our
new campaign- ‘Passion ko do Poshan', that personifies the essence of our nutrition and wellness brand, Nutrilite, the
world's No.1 selling vitamins and dietary supplements , which brings together the best of nature and the best of science. As
people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts
as fuel in their journey towards their goals. This campaign reflects how people's passion is synonymous with their identity,
and, along with a proper diet, Nutrilite provides them with the required nutrition support. We Have extended our partnership
with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious
Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response
across India that our initiatives have received.”
The narrative of the film ‘Passion Ko Do Poshan' alludes to how the Olympian Mirabai can be an inspiration to thousands of
women, challenging women to stand up for themselves, raise the bar by following their passion to shine, thus setting a
benchmark and be an inspiration to others, and in their journey, Amway Nutrilite supporting their nutritional needs. “We
partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion' and promote the role of
nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion,” said Rohit Malkani,
Joint National Creative Director, Law & Kenneth Saatchi & Saatchi.