Amazon, Flipkart HQs get battle-ready: Draw up sales strategy in war rooms

NL Correspondent
Jammu, Sep 23
E-commerce companies managed to beat the odds by adopting a flexible approach in terms of transforming their business
models and leveraging emerging technologies. They had to constantly align their objectives with evolving customer needs. With
companies hiring thousands of temporary workers, expanding to smaller cities, and launching new products, e-commerce
giants gird up to celebrate the peak festival season without Covid restrictions after a three-year time-out. When the clock strikes
12, online platforms of Amazon, Flipkart, Meesho, and Myntra will explode on Friday.
Millions of shoppers are expected to go online to grab the special deals on offer as the big hitters host their biggest festival
season sales this weekend.
This is also the first time their employees are back in office or have switched to a hybrid work set-up.
At Amazon India's headquarters (HQs) at the World Trade Centre in Bengaluru, the atmosphere in the ‘war room' is electric.
Employees of the American e-commerce firm get ready to lift the curtains on the Great Indian Festival (GIF).
War rooms are equipped with gourmet food, snacks, energy drinks, and bean bags for employees to kick back and collaborate.
Amazon has been preparing for the sale event for 10 months. “The India leadership team, including vice-president and country
manager of its India consumer business Manish Tiwary, is holed up here and closely monitoring the preparations,” says a company
insider.
Tens and thousands of associates and partners across Amazon's fulfillment centres, sortation centres, and delivery stations in the
country are preparing for the GIF.
Amazon India has over 60 fulfillment centres, sortation centres across 19 states, and over 1,850 Amazon-owned partner
stations, along with 28,000 ‘I Have Space' partners and thousands of Amazon Flex delivery partners. The teams at the fulfillment
centres have access to bespoke T-shirts, Amazon Radio, and food at the cafeteria.