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    JammuMeghalaya Govt's marketing initiative helps pineapple farmers

    Meghalaya Govt’s marketing initiative helps pineapple farmers


    Tawi:The Government of Meghalaya's ongoing market linkage initiatives have resulted in the export of 3.5 MT of organically grown pineapples to the Middle East. This marks the first consignment for the current season under the Memorandum of Understanding (MoU) between the Meghalaya State Agriculture Marketing Board and Lulu Group International. The MoU was signed in presence of the Hon'ble Agriculture Minister Dr. Mazel Ampareen Lyngdoh November 2023 during the ‘ Food ' event organized by the Ministry of Food Processing Industries, Government of India.

    Significantly, this year's pineapple exports have shown a marked increase in price realization compared to previous years, driven by fruit quality and strategic market positioning. Last year, exports of 20 MT of GI-tagged Khasi mandarin to Dubai achieved doubled price realizations compared to local markets. This year's consignment continues to meet international standards, reinforcing Meghalaya's reputation as a supplier of premium agricultural produce and ensuring better returns to the State's farmers.

    The pineapples were sourced from the several villages of Tikirikilla block of West Garo Hills, under the supervision of the Muktidata Multipurpose Cooperative Society. As the season unfolds, additional consignments from other parts of Khasi and Garo Hills will be dispatched, further enhancing the farmers' income.This trade is part of the ongoing initiative titled ‘Meghalaya Collectives', which is a Government of Meghalaya's strategy towards collective marketing of small-scale farmers of the State.

    Hon'ble Chief Minister Shri Conrad K Sangma recently visited a Safal outlet (Mother Dairy's fresh produce retail chain) in New Delhi, highlighting the State's dedication to promoting its agricultural produce. This initiative aims to establish a consistent value chain, ensuring regular availability of fruits to customers in Delhi and beyond.Managing Director of Mother Dairy Fruit and Vegetable Pvt. Ltd., Shri Manish Bandlish remarked, “Introducing Meghalaya's pineapples into our product range showcases the region's rich agricultural diversity. We look forward to working closely with farmers, supported by the Government of Meghalaya, to offer more unique products from fruits to spices.”

    The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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