agencies
Indian shoppers accounted for 13 per cent of the total hours spent by mobile users across the globe on their shopping apps in 2023, next only to China in this regard.
According to the “State of Mobile -2024” report released a few days ago by data.ai (previously known as App Annie), which looks into various segments of the app economy across the world, in the last calendar year, users in India collectively spent 12.84 billion hours on shopping apps.
This represents an increase of over 73 per cent from the time they spent in 2020 and of more than 3.5 per cent over 2022. The time spent by shoppers on these apps in 2023 was far higher than in the US (2.8 billion hours), Brazil (3.020 billion hours), but it was less than that in China where it was 49.60 billion hours.
However, the growth in the hours of usage in China has fallen by 0.2 per cent in CY 2023 over the previous year, and it went up by a mere 2.3 per cent in 2022 over 2021. India, on the other hand, grew by 24 per cent over the same period.
