back to top
JammuBoBteams up with Kunaal Roy Kapur for PehchaanCon 3.0campaign

BoBteams up with Kunaal Roy Kapur for PehchaanCon 3.0campaign

Date:

Tawi: Bank of Baroda (Bank), one of 's leading public sector banks, today announced the release of its #PehchaanCon 3.0 Banking Fraud Awareness campaign.Building upon the success of the earlier two editions, the latest campaign seeks to raise awareness about new-age financial frauds such as Artificial Intelligence-generated Deepfake scams that can succeed in duping even the most vigilant customers.In Phase 3 of the #PehchaanConcampaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. Combining the use of humour with informative content, these illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. Using the latest deepfake tech to deceive individuals by masquerading as a family member/a close acquaintance or targeting online shoppers by posing as a delivery agent asking for an OTP, which is then used to hack into one's personal data, fraudsters are using a range of methods to try and dupe people. Lal Singh, Executive Director, Bank of Baroda said, “Online frauds aimed at defrauding people have become more common nowadays and are an ever-present threat. Further, with the advent of new technologies, the modus operandi of financial cons also keeps evolving rapidly. Hence, all of us need to be extremely alert and learn to identify a potential fraud/scam. Bank of Baroda's PehchaanConcampaignemphasises the importance of self-vigilance to customers so that they can ensure the safety of their hard-earned money from the threats presented by cybercriminals.” In essence, the campaign aims to amplify the message: Stay informed and stay alert. Watch the videos here: PehchaanCon Film #1 and PehchaanCon Film #2.   A multi-channel campaign, the #PehchaanCon 3.0 campaign will play across television, radio, digital and outdoor platforms.

Northlines
Northlines
The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

Share post:

Popular

More like this
Related

J&K | Delegation Of Godrej Industries Group Calls On LG Manoj Sinha

SRINAGAR, May 21: A delegation of Godrej Industries Group...

Govt Reconstitutes Panel To Review Recruitment Rules For Command Area Development

JAMMU, May 21: The  Jammu and Kashmir Government has...

Jammu And Kashmir | Two Officers Of APD Given Addl Charges

JAMMU, May 21: The Agriculture Production Department has assigned...

‘Unbreakable Commitment To Democratic Values’: PM Modi Hails Baramulla Voters For Record Turnout

New Delhi, May 21: Prime Minister Narendra Modi appreciated...