NL Corresspondent
Jammu Tawi: Consumers across India are bullish, excited and more eager-than-ever to shop online during this festive season, as per a study conducted by Nielsen Media India, on behalf of Amazon India. 81% indicated strong sentiment and intent; 78% trust online shopping and 1 in 2 intend to increase online spending, compared to last festive period. Consumers expect a wide selection, unmatched value with competitive pricing, plus convenience of easy returns and exchange, which is driving the core online shopping experience.
Commenting on this, Manish Tiwary, Country Manager India Consumer Business, Amazon India said, “The Festive period is the favourite time for consumers and sellers across India. We are inspired to learn that consumers this year are excited and willing to spend and shop more online. We are humbled to know that consumers across India find Amazon.in to be the most trusted, preferred and loved online shopping destination. As a marketplace, we are excited for our sellers and customers, and confident that the ‘Amazon Great India Festival 2023' will offer a seamless shopping experience, incredible value, the widest selection of domestic & international brands and products, and unmatched convenience for consumers across India.”
The study shares that 87% of consumers in metros and 86% across tier-2 cities (population 10-40 Lakh) prefer to shop online this festive period.
