NL Corresspondent
Jammu Tawi:Navin’s, the most trusted builder and champions in developing green buildings has signed in Actor Dushara Vijayan for their latest campaign – ‘Unga Veedu – Love ah, Arranged ah?’. Launched at a right time when the festive spirits are running high, the latest heartthrob in south Indian cinema stars as the protagonist of the ad leaving a lasting impression on the audience.
In the ad, Dushara seamlessly draws the audience into a story that begins with her assessing a potential groom, only to take a surprising turn where she ends up correlating Navin’s homes are like love at first sight, checking all the right boxes offering modern comfort and lifestyle that appeal to the younger generation, while also meeting the traditional values and expectations cherished by the older generation. Just like finding the perfect partner, she highlights how choosing a home is about falling in love at first sight while ensuring it meets all the right criteria.
Mr. Navin Kumar, Managing Director, Navin’s, expounds the thought behind the campaign: “Partnering with Dushara for this campaign, aligns with our philosophy of creating homes that leave a lasting impression. The concept of ‘Unga Veedu – Love ah, Arranged ah?’ brings out the wit and realism in home buying. Like finding a life partner, a home should make you feel something, but it should also meet all the practical needs that make it the right choice for you and your family. Navin’s homes impeccably blend modern lifestyle & functionality that attract the younger generation with the timeless values and quality cherished by the older generation.”
