Ather Energy expands its presence with its 1st Experience Centre in Sgr

Srinagar: Ather Energy, an electric scooter manufacturer from India, has recently launched its first Experience Centre, located at Puhroo Chowk, Nowgam, Srinagar, thus expanding its network in Jammu and Kashmir. At the Experience Centre, enthusiasts can test ride Ather scooters, including the Ather 450X, 450S, and the 450 Apex known for their performance. The newly launched Rizta, Ather’s first family scooter will also be available for purchase at the EC.  Speaking on the occasion, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said “We are thrilled to announce the opening of our first Experience Centre in Srinagar, marking a significant milestone in expanding Ather’s presence in Jammu and Kashmir. Srinangaris  a mature two-wheeler market, as well as a family focused one, which is why we are excited to bring our electric scooters to the city, especially the Rizta, our first family scooter. With the new EC, we now have 2 Experience Centres across the state, demonstrating our commitment to making electric mobility accessible to all.” Ashaq Hussain Wani, Managing Director, Eco Wings Pvt. Ltd., said “We are very delighted to be associated with Ather Energy, which is transforming the electric 2W space in India by bringing high- performance scooters with their advanced technology and highly talented team. We as a group have been looking forward to associating with an EV brand that prioritizes quality, performance and customer needs, hence Ather Energy is our obvious choice. Customers in Srinagar are looking at upgrading to EVs as the cost of operations for conventional scooters is becoming increasingly high. We believe our knowledge and experience in Kashmir markets clubbed with Ather’s superior products will allow us to provide a great experience to consumers in our area.”