Jammu Tawi: Zuno General Insurance (ZGI), a new-age digital insurer, announced its road safety initiative as it proudly supports the Road Safety Month organized by the Ministry of Road Transport & Highways, Government of India. The initiative, spanning from 12th to 25th January 2024, aims to raise awareness about the critical importance of road safety and encourages responsible driving practices for safer roads.
Given its digital first approach, Zuno General Insurance is using Tech along with an interesting marketing campaign to drive home the message. The campaign will lean on Bollywood driven pop culture in the country to drive activation programmes in five major cities across India, namely Mumbai, Delhi, Goa, Hyderabad, and Bangalore. At identified long-duration signals in each city, these iconic characters will engage with citizens urging them to follow traffic rules and help raise awareness in their signature style.
The initiative will also introduce the Zuno Driving Quotient challenge (ZDQ), encouraging individuals to download the Zuno App and assess their driving skills and get an objective score through the app.
Shanai Ghosh, MD and CEO of Zuno General Insurance, remarked, “Road safety is a shared responsibility, and Zuno is committed to driving positive change on our roads. Our initiative seeks to create a lasting impression on the driver community in understanding their role and impact in fostering safer roads in the country. We aim to promote safer driving habits while engaging the audience through a blend of curiosity and nostalgia. Our ‘Zuno Driving Quotient’ is an important step in raising awareness on around good driving behaviour, correlation with road accidents and eventual positive impact on the society, as a whole. We are going a step beyond awareness, by using rewards to influence behavioural change. Everyone who engages with it, will be incentivized to drive better, thus making roads safer for people in India, leading to lower accidents and lower fatalities. For us, it is not just a campaign but a movement to make India drive better with Zuno Driving Quotient”.
