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OpinionsSmart Apps using AI and special scans are helping trace lost pets

Smart Apps using AI and special scans are helping trace lost pets


By Arun Kumar Shrivastav

Lost pets bring heartache and worry to countless families every year. But a South Korean company, PetNow Inc., is offering a beacon of hope with its innovative app. Unveiled at MWC Barcelona this week, PetWayHome leverages cutting-edge AI and biometrics to reunite lost pets with their owners faster and more efficiently than ever before. Beyond its existing nose and facial recognition capabilities, PetWayHome boasts exciting advancements. Gone are the days of manual data entry errors – the app now automatically measures your pet's size and classifies their breed, streamlining the registration process. Additionally, zip code-based location information ensures you receive precise notifications about lost pets in your area, significantly increasing the chances of a swift reunion, the startup said in a recent press release.

The isn't limited to just an app. The company is actively collaborating with insurers and government agencies in South Korea, France, and the United States to integrate their biometrics into official pet registries. This creates a comprehensive nationwide network, enhancing the app's reach and effectiveness.”We are thrilled to unveil PetWayHome at MWC Barcelona,” said Dr. Jesse Joonho Lim, CEO of PetNow Inc. “This app represents a significant leap forward in lost pet recovery, and we are confident it will make a real difference in the lives of pet owners worldwide.”

Microchips have long served as the primary means of identifying lost pets, but PetNow leverages AI-powered facial recognition and nose print scanning to create a unique, non-invasive alternative for pet owners. This technology boasts a 99% accuracy rate, promising quicker and more efficient reunions compared to traditional microchipping.

So, how does PetNow work? Simply download the app, scan your pet's face or nose print with your phone camera. A profile is created, linking your contact information to your pet's unique biometric data. If your furry friend ever goes missing, report them in the app, and the system alerts you if someone finds and scans their face or nose print.

The benefits are enticing: no invasive procedures, convenient smartphone-based identification, and high accuracy. Additionally, the app's free nature holds the potential to reduce pet insurance costs, traditionally burdened by identification challenges. However, PetNow is still in its early stages, reflected by limited user reviews and the need for further testing in real- scenarios. Potential concerns linger regarding the app's ability to handle variations in lighting and angles for accurate scanning, as well as the privacy implications of collecting and storing pet biometric data.

One thing's for sure, this innovative technology sparks hope for a future where lost pet reunions become smoother and less stressful for both owners and their furry friends. However, before we fully embrace this new approach, addressing concerns and ensuring its effectiveness in various situations is crucial. The future of PetNow and its impact on the pet care industry remains an exciting story to unfold.

Meanwhile, the world of pet insurance is undergoing a significant transformation, driven by the integration of cutting-edge biometric technology. Biometrics, like nose prints and facial recognition, offer a non-invasive and highly accurate way to identify pets. This not only simplifies the process for owners but also minimizes fraudulent claims and allows insurers to accurately assess risks.

Biometric data empowers insurers to create personalized coverage plans that match each pet's unique needs. This shift from generic policies ensures pets receive the specific care they require, making pet insurance more relevant and accessible for owners with pets of diverse ages, breeds, and conditions.

Accurate risk assessment through biometrics enables competitive premium pricing. Pets with lower health risks can enjoy more affordable coverage, while those with potential medical issues can have suitable plans in place. This customization not only benefits pet health but also optimizes financial aspects of pet insurance.

Biometrics go beyond identification; they fuel data-driven decision making. Insurers can leverage this data to gain valuable insights into pet health trends, breed-specific risks, and geographical variations. This empowers them to develop better policies, adjust pricing strategies, and improve claims processing efficiency by streamlining verification through precise pet identification.

The integration of biometrics is reshaping pet insurance into a personalized, efficient, and data-driven industry focused on the well-being of our furry companions. As this trend continues, pet owners can expect tailored coverage, affordable premiums, and a seamless experience, ensuring their pets receive the best possible care throughout their lives.

(IPA Service)


The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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