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    OpinionsRe-inventing privacy in the digital market

    Re-inventing privacy in the digital market

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    Prasenjit Biswas

    Digital markets that emerged as State's attempts to ensure safety for lives of citizens now shape up benefitting organised and powerful corporates

    The Covid-19 pandemic has facilitated the rapid expansion of e-commerce and digital trade, commerce, and financial transactions. At the same time, it put paid to socially interactive marketplaces and face-to-face contacts. Safety is the key concern that confines citizens to digital platforms and shrinks the space of personal liberty, social interaction, and human collectives and communities. One is reminded of Benjamin Franklins' warning, “Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety.”

    If in the name of safety, the ‘social contract' is relinquished and it is replaced by the authority of the State to govern the lives of private citizens in exchange for safety and security, it ends up benefiting the minions of the digital markets that set up a new normal for citizens.

    What philosopher Michael Sandel characterized as a transition from market relations in socially necessary fields like , , and human security to an overall ‘market society' is seemingly taking a digital turn during the pandemic. This picture of digital markets restrains choice-based consent and limits it to partially informed advantages. Digital tweaks choices, restrains access to essential resources, and dilutes ethical practices to market sentiments, even if it creates moral hazards.

    An AI-controlled collusive behaviour on the part of human traders and customers is the outcome of uncontrolled digital deals that might tamper with the sovereign individuals.

    A moral hazard of such a digital marketplace is the way the bot called Tay on Twitter, which learned abuses from the trolls, heaped it back upon a feminist activist. Both State and non-state actors use botnets to surreptitiously control infected devices to hack, spy, and disable targets. As botnets cannot be attributed with intent, it helps to distance the actus reus of the perpetrator and allow them to escape with impunity. As a result, botmasters enjoy economic incentives to spread these bot networks that can be used for mining cryptocurrency, credit card fraud and distributed denial of services, etc. The bots can further position themselves as autonomous agents (AA) by camouflaging their point of origin, while they can feed their masters confidential information so that the targeted victim suffers definitive harm in multiple socio-economic parameters.

    Given this default and design difficulty in fixing liability on cyber-attackers, there is a greater risk for liberty and freedom of speech of internet users. In a sense, cyberspace itself can be used to curtail and abridge various freedoms like privacy rights and the right to dissent by deploying surveillance and secret watch. Digital marketplaces facilitated a direct connection between cyberattack and surveillance, as personal data breaches are the route through which these actions are carried out. Though cyberattacks are illegal, surveillance assumes both legality and legitimacy by subjecting users to irrevocable meta consent as the new social contract in digital, virtual, and cyberspaces. The ecosystem of the digital market, therefore, constructs the human agency and utilizes underlying technological structures to give meanings to both security and surveillance mechanisms. Digital markets create contested information spaces where the defense of users' rights versus the powers of governmental institutions remain locked up in a battle of legitimacy.

    The digital marketplace makes it possible to reduce the human being to a node, or better, into datasets on its networks. The digital life of such a reduced person is endowed with nominal rights of privacy and liberty, as such rights are subjected to the arbitrary ordeal of policing, profiling, moralizing. This is how digital marketplaces make it impossible for the marginalized segments of society by making them ‘illegible' in political and economic affairs, if not completely ‘ineligible'.

    In the name of safety and security concerns, privacy breaches have been normalized by thinning down the line between legal surveillance and illicit attacks. The growth of digital trading and the increase in economic transactions in cyberspace now provides both the final reason and justification for increased control by both state and non-state actors. Once the right to privacy is breached in this manner, the resultant insecurity defeats all ethical-legal injunctions that could have given healthy immunity to digital markets.

    (The author is a philosopher and political analyst based in Shillong. The views expressed are personal.)

    Northlines
    Northlines
    The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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