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JammuONDC and WinZO collaborate to boost digital commerce in India

ONDC and WinZO collaborate to boost digital commerce in India


Tawi: In a move aimed at democratizing access to digital commerce and fostering transparent and fair market access, WinZO is collaborating with the Open Network for Digital Commerce (ONDC). This collaboration will leverage WinZO's extensive user base of over 175 million users, primarily accessing the internet in vernacular languages. WinZO is 's first skill gaming company to collaborate with ONDC.WinZO is the largest interactive platform in India. The company partners with third-party developers to host games on their app, providing users with personalized multiplayer gameplay experiences in 12 languages. The WinZO platform facilitates over 4 billion micro-transactions per month across a portfolio of 100+ games and accounts for at least one out of every 300 UPI transactions in India, representing one of the highest volumes of UPI transactions driven by digital content players in India. WinZO is renowned for its unique user demographic, primarily hailing from Tier II-V cities of Bharat, characterized by high-frequency, low-value transactions or microtransactions. “We're super excited and delighted in welcoming WinZO to the ONDC network to advance our mission of empowering local homegrown start-ups,” said T Koshy, CEO of ONDC. “Together, we aim to revolutionize the digital commerce industry, fostering a vibrant ecosystem where Indian talent and innovation takes center stage. Our collaboration will help the growth of local commerce and showcase the immense potential of India's digital landscape.”“Our aim is to onboard diverse businesses and establish a public digital infrastructure akin to UPI, uniquely crafted for India. We're thrilled to see WinZO seamlessly integrated into this network, opening new avenues for engagement and innovation. Partnering with WinZO will enable ONDC to reach a wider user base, even in the remotest parts of the country, and create awareness about its importance in the rapidly growing tech-enabled commerce in Bharat. This will prove to be a massive push for adopting ONDC,” said Sanjeev Singh, Joint Secretary of DPIIT.”In the digital age, democratizing innovation is key to unlocking the potential of tomorrow's entrepreneurs. Just as UPI revolutionized payments in 2018 and gave birth to companies like ours to emerge and scale across 175 million gamers. With the integration of WinZO and ONDC, we envision a future where many more WinZOs will emerge and innovate on top of this fertile layer of digital commerce that's being built today through this partnership,” said Paavan Nanda, Co-founder of WinZO.

The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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