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    IndiaLIC celebrates 68th Anniversary

    LIC celebrates 68th Anniversary

    Date:

    New Delhi: LIC, the world's No. 1 strongest Brand and 's leading Life Insurance and a financial

    conglomerate, is celebrating the proud moment of 68th Anniversary on 1st September, 2024.

    This milestone is a testament to the dedication and hard work of our team, the loyalty of our

    customers and has consistently demonstrated a commitment to excellence, innovation, and

    customer satisfaction.

    As we reach the significant milestone of 68 years in , LIC proudly reflects on the journey

    of growth, innovation, and unwavering commitment to excellence. Since our founding in 1956

    with Rs. 5 Crore, we have evolved with an asset base of Rs. 52.85 Lakh Crore and a Life fund of

    Rs. 44.31 Lakh Crore. Even after liberalization of Insurance sector for more than two decades, it

    has sustained its Leadership position in the market with 69.91 % market share in Policies and

    58.87% market share in First Year Premium Income in financial Year 2023-24. Total premium

    income was Rs. 4.75 Lakh Crore with an increase of 0.22% over the previous year. Total AUM

    increased by 16.48% to Rs. 51.21 Lakh Crore and solvency margin improved to 1.98. There has

    been significant increase in the Indian Embedded Value (IEV) from Rs. 5.82 lakh Crore as at

    31.03.2023 to Rs. 7.27 Lakh Crore as at 31.03.2024, which is a 24.92% increase. Also the share

    of non-participating business in Annualized Premium Equivalent (APE) under individual category

    increased to 18.32% from 7.12% during the year 2022 and 8.89% in 2023, due to a conscious

    paradigm shift in our approach. We have also registered a growth in our Net Value of New

    Business (VNB) which stands at Rs. 9,583 Crore compared to Rs. 9,156 Crore the previous year.

    On similar lines, net VNB margin also increased to 16.8% from 16.2%.

    As we celebrate this significant milestone, we reflect on our journey with pride and gratitude

    with our strength of a Strong Corporate Office, 8 Zonal Offices, 113 Divisional Offices, 74

    Customer Zones, 2048 Branch Offices, 1584 Satellite Offices, 98,661 employees and a strong

    field force of over 14 Lakh Agents. The Customer Zones function from 8 AM to 8 PM ensuring

    effective functioning at help desk, with focus on prompt attention to e-mails and voice calls.

    The Life Insurance Corporation of India offers a comprehensive portfolio of 41 Individual

    Products, 12 Group Products 7 individual riders and 1 Group Rider designed to cater to the

    diverse needs of every segment of society, such as Endowment Insurance, Term Insurance,

    Child Insurance, Annuity Plans, Group Insurance, Micro Insurance, and Unit Linked

    products. The plans are available offline as well as online.

    During the FY 2023-24 – Total number of claims settled is 221.80 Lakh amounting to Rs. 2.30

    Lakh Crore (Individual, Micro Insurance and P&GS). The percentage of Maturity Claims paid is

    93.48 and Death Claim paid is 98.35. This milestone reaffirms our commitment to providing timely and seamless claim payments alleviating the financial burden on the families of the

    deceased.

    LIC's Golden Jubilee Foundation (GJF), is established in the year 2006 as a part of LIC's

    Community Service Initiatives. During the year 2023-24, GJF has sponsored 116 projects and

    amount disbursed to the tune of Rs 33.82 Crore and 9616 scholarships were disbursed

    amounting to Rs. 10.20 Crore.

    LIC has proactively embraced digital transformation by launching online platforms and

    applications such as LIC Digital App, to meet the evolving needs of today's tech-savvy

    population. LIC has embraced the journey by going from physical to digital by introducing a

    range of services for customers, field force and employees convenience. LIC's Customer Portal

    and LIC digital Mobile App, digital channel for collections, in-house core insurance package,-e

    feap has fully digitalized or internal operations along with EDMS to facilitate servicing and

    information delivery to our customers. Online service request modules enable submission and

    fulfillment of various customer servicing requests. We have already rolled out our prestigious

    project called Digital Innovation and Value Enhancement (DIVE). This will cut across the entire

    value chain and enhance the digital experience of all our stakeholders from on boarding to

    claim settlement.

    The Corporation has received various awards and accolades during the year 2023-24 in areas of

    Mobile App, Digital Marketing Campaign, Customer Service, Strategies for spreading Insurance,

    Women in Insurance Leadership, Claim Service, Most preferred workplace, Project

    implementation, etc. Some of the important accolades received during the year are as follows:

    1) LIC of India is the WORLD's No.1 strongest Insurance Brand as per the Brand

    Insurance 2024 report published on 25.3.2024.

    2) LIC of India has been ranked 3rd amongst largest Indian Companies as per Fortune India

    December 2023 issue.

    3) 3rd amongst top 15 companies listed by Businessworld in the BW Real 500 list-LIC is the

    only Insurance company in the list

    4) Life Insurance Corporation of India (LIC) is the fourth largest insurer in the world,

    according to a ranking based on life and accident & health reserves of companies in 2022

    by S&P Global Market Intelligence.

    5) Our “Jeevan Utsav” product won the “Innovative Product” Award – 13th Edition of

    Finnovity Conclave Awards.

    On this occasion, we express our gratitude to our policyholders, shareholders, employees and

    field force for their unwavering commitment through the years. Our mission remains focused

    on fostering trust and delivering on our promises. As we move forward, we will strive to uphold

    the values that have earned us the confidence of those we serve. We reaffirm our unwavering dedication to the welfare of our customers, staying true to our guiding principle:

    “YogakshemamVahamyaham – Your welfare is our responsibility.” This commitment reflects

    our ongoing efforts to serve our customers with integrity and care.

     

    Northlines
    Northlines
    The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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