The retro trend of accessorizing handbags with charms is making a strong comeback, thanks in large part to social media platforms like Instagram. Bag charms allow people to infuse their unique personalities and interests into their bags. Their rising popularity can also be attributed to a desire for self-expression and individuality in a world where luxury brands often dictate trends.
Much like flared jeans and colorful prints from past decades, bag charms are one trend that has come full circle. Inspired by style icon Jane Birkin in the 1970s, who would decorate her now-iconic Hermès bags with scarves, keychains and stickers, bag charms are experiencing a revival among both high-fashion runways and everyday fashionistas.
Data shows search interest for bag charms surged 240% over the last year alone. While luxury designers once led trends, bag charms genuinely took off as a bottom-up phenomenon driven by social media enthusiasts. Celebrities like Isha Ambani and Gigi Hadid have embraced the trend to customize their bags in meaningful, personal ways like charms bearing twins' initials.
Runway shows from top brands like Coach, Miu Miu and Balenciaga also increasingly feature bags adorned with array of charms. Even Indian fashion is reflecting the charm trend, from Bollywood starlets to charmingHello Kitty-themed accessories at a recent fashion week event.
Experts note bag charms stem from Japanese “Kawaii” culture emphasizing cuteness and personal expression. Their renewed popularity allows individuals to make ordinary bags uniquely their own through nostalgic, playful or sentimental charms without overhauling their budgets. Whether as an entry point to luxury brands or simply a outlet for creativity, charms have breathed new life into accessories through social platforms optimizing for self-identity over mass consumption. With no rules on how many charms to use, bag charms are here to stay as an affordable luxury trend accentuating one's personal flair.