Jammu Tawi: HDFC Bank has set a goal to increase the income of 5 lakh marginal farmers earning less than ₹60,000 annually by 2025, as part of its corporate social responsibility initiative, Parivartan. This announcement comes as the Bank commemorates 10 years of Parivartan, which has already positively impacted the lives of over 10 crore people across India. The Bank's focus on rural development reflects its continued commitment to fostering sustainable growth and uplifting vulnerable communities.“Today, business performance for profit making enterprises stands redefined. Social impact is an integral part of business performance. HDFC Bank Parivartan comprises multiple programmes with a focus on giving back to the community as well as supporting sustainable development,” explained Kaizad M Bharucha, Deputy Managing Director, HDFC Bank.
In FY23-24 alone, HDFC Bank Parivartan has engaged with over 150 NGO partners and implementing agencies.
“With over 65% of India's population residing in rural areas, we strongly believe that inclusive development can only be attained when the prosperity and livelihood in villages keeps pace with the growth. We prioritise rural areas for our programme and currently 70% of our programmes are being implemented in such areas,” said Nusrat Pathan, Head – CSR, HDFC Bank.
Since its inception, HDFC Bank Parivartan has reached over 9,270 villages and more than 10 lakh households. The bank's social outreach covers 85 out of the 112 aspirational districts in India, focusing on empowering marginalized communities, especially women, through targeted interventions.
“Our initiatives encompass capacity building, the promotion of financial literacy, credit and entrepreneurial endeavours, along with enhancing skills for agricultural and related practices. Under the overarching theme of capacity development and creation of livelihoods, we have established separate goals for individual and institutional enhancement,” said Bharucha.
