Amazon Prime Day 2024 is the Biggest ever Prime Day event in India

Jammu Tawi: Amazon India announced that Prime Day 2024 was the biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. Not just that, the 8th Prime Day witnessed the highest number of Prime members who ever shopped during any Prime Day. 24% more Prime members in India shopped vs Prime Day 2023, making it the highest ever Prime member engagement during the event. Prime Day 2024 also witnessed the highest ever Prime membership signups in the two and half weeks leading up to Prime Day.
Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets said, “We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries. We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.”
Prime members shopped from thousands of new products launched by over 450+ top Indian & global brands such as Intel, Samsung, OnePlus, Honor, iQOO, Bajaj, Agaro, Ecovacs, Crompton, Sony, Mokobara, ITC, Fossil, Puma, Motorola, and Boat to name a few and 3,200+ new product launches from small and medium Indian businesses like Behoma, Dream of Glory, Orika Spices and others. Prime members from across India shopped for cross category products like shoes, clothes, smart phones, top load washing machines, pet foods, groceries, etc. Interestingly, 2 out of 3 Prime members shopped from non-metro cities.Vineet Gehani, Sr. Director – PC Category, HP India Sales Pvt Ltd.  says, “We are extremely happy to have been associated with Amazon’s Prime Day this year. The success of the event was a testament to our growing partnership with Amazon.”
Nipun Marya, Chief Executive Officer – iQOO says “We are humbled with the tremendous success of our iQOO smartphones during the Amazon Prime Day 2024 sales. Our products have consistently received high ratings on the platform, which is a testament to our commitment to provide high performance smartphones. Our latest offering, iQOO Z9 Lite 5G, received an overwhelming response, becoming the No.1 best-selling smartphone* across price segments during Prime Day 2024. Amazon has been an essential partner of our journey since our inception in India, and our partnership has continually grown stronger over the years to serve customers pan-India” (*by sales volume)
Sangeet Agarwal- Co founder of Mokobara said “This marks our second year launching products on Amazon Prime Day, and the response has been nothing short of extraordinary! We’ve seen a remarkable 10x increase in overall sales vs BAU justifying the prime customer only promotions offered. Prime Day has undoubtedly been instrumental in our growth strategy, and we’re excited to build on this success and continue delivering exceptional experiences to our customers in the future.”