NL Corresspondent
Jammu Tawi: The meeting between Apple CEO Tim Cook and Bharti Enterprises Founder and Chairman Sunil Bharti Mittal, has sparked an excitement about the future of Apple and Airtel's relationship in India and Africa.
In an hour-long meeting, the two leaders expressed their satisfaction over the long-standing relationship between the two organizations and reaffirmed their commitment to work together in the emerging markets of India and Africa.
Apple has completed 25 years of its operations in India, and with the Apple opening its two consecutive company owned stores in a quick succession, first one in Mumbai (April 18) and the second in Delhi (April 20), it's clear that the company is ramping up its expansion efforts in India.
The Indian market holds huge potential for Apple as the country is one of the fastest growing smartphone markets in the world.
However, the company has been facing some market related challenges in the past, and the meeting between Cook and Mittal reflects that Apple is committed to overcoming these challenges by tapping into the vast potential of the Indian and African markets.
Airtel, one of India's leading telecommunication services providers, could prove to be of a significant advantage for Apple in these markets, as Airtel has a strong presence in both markets.
Overall, the meeting between Tim Cook and Sunil Mittal signals a renewed effort by Apple to strengthen and expand its presence in India and Africa.