back to top
Jammu KashmirAdm thrusts on Tourist Villages Development at new destinations

Adm thrusts on Tourist Villages Development at new destinations


The Tourist Villages Development programme under Mission Youth initiative, which aims at developing 75 villages having distinction in terms of scenic beauty, adventurous terrain, and cultural, history and archaeology, is gaining tremendous momentum with heavy tourist influx thronging the new destinations.

The J&K administration through Mission Youth has embarked on a task to rejuvenate and transform more than 75 villages in the Union Territory by promoting and giving sustainable employment to youth.

According to Mission Youth official, broad objectives of the programme are to develop new tourism destinations which will integrate social, cultural and spiritual characteristics with economic contours having requisite infrastructural facilities for tourists within such selected villages. The activities to be covered under the programme included promotion of local hospitality, adventure and facilities, construction of accommodation, tourist complexes, wayside amenities, Tourist Facilitation Centres, special tourism projects, sound and light recreational facilities besides eco friendly transportation facilities.

The villages to be covered under the programme are being selected on the basis of their rural tourism potential in consultation with the Tourism Department by an expert committee of Mission Youth.

The scheme has the twin benefit of promoting rural tourism and employment generation for local youth. The gamut of financial assistance worth Rs 10 lakh including Rs 8.50 lakh from banking partner, Mission youth  J&K will provide an amount of Rs 1.5 lakh or 15% of project cost (whichever is minimum) as special upfront incentive (subsidy) under the scheme.  Moreover, the beneficiary must be unemployed and registered with the concerned District Employment and Counseling Centre.

The initiative is destined to promote home stays across the UT and will strengthen the rural economy in the region, turn youth into entrepreneurs besides empowering women by offering them numerous opportunities of employment.

 “It has been learnt that the initiative has also been launched keeping in view the potential of J&K for film shooting purposes. The initiative is also aimed to promote shooting of films and offering financial aid to the villages for their sustainable development,” he said.

LG maintained that “All villages which are part of the initiative will also be provided a digital footprint. This move is also aimed at providing maximum job opportunities to youth from different backgrounds and ensuring their participation in the policies that have an impact on their lives”.

As per officials, the initiative of Tourist Village Network has the potential and propensity to mobilize the diverse geographical and socio-economic landscape of the Union Territory.

“There are several regions in J&K which despite having greater tourism potential have not been able to garner requisite attention due to infrastructural bottlenecks. Destinations which lag behind in the sphere of tourism infrastructure, can overcome the downsides by introducing home stays as a means of accommodation facilities for the tourists which do not require heavy investment.

It is important to note that the government started the movement of promoting home stay tourism in the UT by launching Panchari, a village in Udhampur district with mesmerizing beauty as the first tourist village with home stays.

Meanwhile, the government has decided to develop 5 tourist villages within Dal Lake in Srinagar which include Kachri Mohalla, Sofi Mohalla, Tinda Mohallah, Akhoon Mohalla and Vegetable market. These villages will have all basic facilities for inhabitants as well as tourists and local visitors.

The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.


Please enter your comment!
Please enter your name here

Share post:


More like this

SC Asks States To Apprise It On Steps Taken To Check Incidents Of Mob Lynching, Cow Vigilantism

NEW DELHI, Apr 16: The Supreme Court on Tuesday...

UPSC Results 2023 | Jammu And Kashmir’s Anmol Rathore Secures AIR 7

JAMMU, Apr 16: Union Public Service Commission, UPSC has...