Chandigarh September 13: McDonald's India – North and East is delighted to announce the launch of its new “Signature Collection,” a lineup of gourmet burgers. The Signature Collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald's iconic menu, setting new benchmarks for quality and flavor in the quick service restaurant industry.
Ahead of the launch, McDonald's launched ‘Imagined in AI' campaign leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection'. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail Signature Collection reward card benefits.
Commenting on the launch of the new Signature Collection, Rajeev Ranjan, Managing Director, McDonald's India – North and East, said, “We've handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald's.”
The Signature Collection, McDonald's commitment to Quality and Indulgence
McDonald's has invested significant efforts into meticulously combining exotic ingredients, toppings and gourmet patties to offer exceptional taste and a new dining experience at McDonald's.
