Jammu Tawi: IPRS, Indian Performing Rights Society, hosted a one of its kind landmark event aimed at elevating emerging Indian musicians on the global stage in association with MusiConnect India. With a legacy spanning over five decades, IPRS has tirelessly worked to protect and uplift the rights of Indian musicians. Now, with Soundscapes of India: Gateway to the World, they served as a steppingstone for every Indian musician towards a global stage. The event was designed to highlight the growing opportunities for Indian musicians in the global market.As the event centered around two key elements: a conference and a showcase featuring 16 extraordinary Indian bands,Mayur Puri, Indian lyricist-screenwriter-director and a Board Member of IPRS, commented, “Soundscapes Of India was an incredible experience packed with introductions to inspiring journeys of legendary music creators as well as invaluable insights into the music business.”The three cohesive days of the event brought together a unique confluence of Indian musical talent, industry leaders, domain experts, and trailblazing creators from the music industry. With 11 delegates representing 13+ World Music Festivalssuch as the Rainforest World Music Festival (Sarawak, Malaysia), Playtime Festival (Mongolia), World Music Festival (Bratislava), Visa for Music (Morrocco), Sziget Festival and Le Monde Dans Mon Village (Hungary), and many more in attendance, it provided Indian musicians with a rare and invaluable opportunity to gain exposure in foreign markets, showcasing their talent in front of international delegates representing prestigious festivals from across the globe.Marking a grand opening, the event was inaugurated with pomp by our very own popstar, the Golden Man of India, Daler Mehndi, who was also the first speaker, where he shared his life of struggles and how he made it into a success.
Kaushik Datta, Founder President – MusiConnect Asia, Founder Director – MusiConnect India, and Vice President – Global Music Market Network, pointed out that, “The Indian music is so diverse. People are aware of the Bollywood music and the commercial part of the culture has been getting out, but in terms of folk, traditional, and independent music they are so rich and diverse, yet internationally people are suffering from knowing who are the best.”
