NL Corresspondent
Jammu Tawi: Adishwar Auto Ride India Pvt. Ltd (AARI), an established manufacturer in the Indian Superbike Industry, recently introduced two Neo-Retro motorcycles to serve the entry-level premium segment. These include the Uber Cool SR 250 and the Unpretentious SR 125, from the Hungarian marque KEEWAY, which has presence in over 98 countries. The motorcycles come across as a strong reminder of the old school days, allowing customers to enjoy the nostalgic experience of the 80's and 90's, without having to compromise on modern day performance and reliability. While the Keeway SR 125 is already on sale, deliveries of the Keeway SR 250 commence from 17th June onwards.
Adishwar Auto Ride India is also planning to localise the two Neo-Retro rides by the end of 2023. The move towards localisation is a result of the incredible response being received for the SR 250 and the SR 125.
AARI has announced a lucky draw for the first five hundred deliveries of the Keeway SR 250, wherein Five lucky customers will get 100% cashback on the ex-showroom price. The company is also set to introduce the ‘My SR My Way' platform, allowing customers to showcase their unique personalities through their SR models, making the SR model range unique to their riders. The platform will be available on all new purchases from September 2023 onwards. However, the Keeway SR 250 and the Keeway SR 125 will be readily available at the dealerships in the 3 existing standard colours – Glossy White, Glossy Red and Glossy Black. The colour customisation through the new platform, will be made by AARI on order basis. To enquire about ‘My SR My Way', and to place an order for colour customisation, customers can contact the nearest Benelli | Keeway authorised dealers.
The company is also planning to introduce a range of accessories for the SR 250 and the SR 125, which include a front visor, bash plate, backrest, leg guard, saree guard, seat cover, fuel tank cover and handrails.
The SR 250 is available at an introductory price of just Rs. 1.49 Lakhs (ex- showroom, Delhi) and can be booked for only Rs. 2,000.Whereas the SR 125 is priced at Rs. 1.19 Lakhs, and can be booked for Rs. 1,000. To book these motorcycles, you can either login to www.keeway-india.com or visit one of the 55 authorised Benelli | Keeway dealerships spread across India.
