Priyanka Chopra Stuns in USD 43 Million Bulgari Masterpiece
Global actress Priyanka Chopra Jonas served vintage glamour at Bulgari’s 140th anniversary celebration in Italy. She wore the luxury brand’s iconic “Serpenti Aeterna” necklace bejewelled with over 140 carats of diamonds.
Crafted over 2,800 hours, the statement piece features a giant 20+ carat rough diamond shaped into seven pear drops set within 698 baguette diamonds. Its intricately designed 3D structure pays homage to Bulgari’s heritage.
With a reported value of USD 43 million, the “Serpenti Aeterna” necklace is the most expensive piece launched as part of Bulgari’s anniversary collection. The brand commemorated each year of its history through 140 diamonds placed on the necklace.
Chopra Jonas was the shining star at the exclusive gala held at Rome’s renowned Terme di Diocleziano venue. She turned heads in a black off-shoulder gown and complemented her look with Bulgari jewelry including the dazzling masterpiece around her neck.
The Italian luxury brand celebrated the monumental occasion with a dinner showcase attended by close friends. Chopra Jonas was joined by Hollywood stars like Anne Hathaway and Chinese celebrities Shu Qi and Liu Yifei among other renowned guests.


