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    SportsNovak Djokovic voices concern over tennis losing popularity to affordable sports like...

    Novak Djokovic voices concern over tennis losing popularity to affordable sports like pickleball


    Tennis star Novak Djokovic recently voiced his concerns over the future of the sport he dominates. In a press interaction after making his way into the second week of Wimbledon, the 24-time Grand Slam champion acknowledged that while tennis enjoys global popularity, certain factors threaten its position.

    Djokovic cited the expensive nature of tennis equipment and court maintenance as major impediments discouraging widespread participation. He remarked that more affordable racquet like padel and pickleball in the United States are gaining traction rapidly at the grassroots level. Unless tennis is made financially accessible to all, the Serb fears many clubs could switch to supporting newer games.

    The number two highlighted the need for tennis associations to collectively address this challenge. He called for efforts to cut costs without compromising on quality. Djokovic also stressed on the importance of engaging younger fans through innovative marketing campaigns showcasing the unique appeal of the game. Unless reinvented for the digital era, the sport risks losing its spot as the dominant racquet activity.

    Djokovic further said that while the Grand Slams will survive, the other tennis tours must do more to leverage their historical rich legacy. Citing the example of Formula 1, he emphasized on tapping the game's commercial potential through improved organization and global expansion. Only then can tennis capitalize on its reported standing as one of the most watched sports worldwide.

    As tennis' most successful modern player and advocate, Djokovic's comments carry weight. His views spotlight the need for proactive measures ensuring tennis remains accessible and relevant in the years ahead.

    The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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