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JammuJ&K brings new Film Policy-2024; extends Amnesty Scheme of electricity till Mar...

J&K brings new Film Policy-2024; extends Amnesty Scheme of electricity till Mar 2025


Tawi, March 14: The Administrative Council (AC) which met here today under the chairmanship of Lieutenant Governor Manoj Sinha, approved Jammu and Kashmir Film Policy-2024.

The Policy aims to position J&K as a hub of cinematic creativity and productivity. The approved policy will supersede the current Film Policy i.e., J&K Film Policy-2021.

The policy provides for time bound administrative assistants, setting up of Single Window Cell, facilitation for  granting of permission for shooting films, package of financial assistance, promoting Government/Non-Government Organizations associated with publicity of cinema and striving to create nationally competitive infrastructure for film making.

The policy provides for bodies like Film Development Council, J&K Film Division, Script Screening Committee, Divisional Location Permission Committee, Film Development Fund and mechanism for branding and promotion of activities by means of film festivals.

To ensure that a chunk of the film shooting for a film seeking subsidy from the UT Government, the criteria of a minimum of 20 days of shooting has been provided. The criteria for claiming subsidy for Films/ TV Serials/ Shows/Web Series etc. has also been notified in the policy.

The maximum subsidy in the regional languages of J&K will be Rs 1.25 crores.

A Film Development Fund shall be created from fiscal year 2024-25 with allocation of Rs. 500 crores (payable in next 05 years with an annual budgetary grant of Rs. 100 crores.) to be sourced from CAPEX for disbursement of subsidies/incentives. The minimum cost of production of the film shall be Rs.10 crores and it must be screened on minimum 25 screens across the country. For domiciles of J&K, the minimum cost of production of a film shall be Rs.50 lacs and it must be screened on minimum 3 screens. The in-eligible categories for subsidy have also been notified in the policy. The policy will have a positive impact on the in terms of generating employment and growth of film .  The policy will be valid for 05 years.

Meanwhile, the Administrative Council has also approved extension of Amnesty Scheme-2022 upto 31-3-2025 in favour of Domestic Consumers of electricity.

The scheme provides for waving off 100 percent interest/surcharge on outstanding principal amounts.

In UT of J&K, the domestic consumer category comprises over 86 percent of JKPDD consumers and around 50 percent of total energy consumption in the UT is from the said category of the consumers.

However almost 30 percent of these Domestic consumers (Approx.5.50 lakh) in the said sector are either making staggered payments or have not made any payment towards their electricity bills primarily due to huge accumulation of outstanding power dues including late payment surcharges/interest which is leading to high commercial losses to JKPDD/ Discoms.

The Amnesty Scheme has resulted in the recovery of Rs. 235.58 crore from domestic consumers. The Domestic consumers shall be benefited by waving off the surcharge amount and payments of principal amount in affordable installments (EMIs).

The Government/DISCOMS shall be able to recover the outstanding principal amount which shall result in decreasing the ARR/ACS gap and shall have a positive effect on lowering of A T&C losses too.

The Administrative Council has also accorded administrative approval for installation of vertical lift from Peerkho Station of Jammu Ropeway Project to Mubarak Mandi Heritage complex at an estimated cost of Rs 25.07 Cr.

The vertical lift comprises two lifts, each with a capacity of 13 passengers, ensuring efficient transportation between Peerkho Station and Mubarak Mandi Heritage Complex. The project includes foot over bridge for connectivity and safety measures for the passengers. The installation of this lift  will have no adverse structural impact on Mubarak Mandi  Complex. The project has been conceptualised with technical vetting from IIT Jammu.

The Administrative Council has also approved transfer of  22 Kanals and 2 Marlas of land situated in Estate Devipora, tehsil Tulmulla, district Ganderbal in favour of Animal Husbandry Department (AHD) for establishment of Dairy Plant.

The Jammu and Kashmir Milk Producers Cooperative Limited (JKMPCL) shall be implementing agency for implementation of the Central Sector Scheme, National Programme for Dairy Development (NPDD) which shall be contributing 90% of the funding under the central sector component, and remaining 10% will be JKMPCL's share, for execution of the project.

The project shall provide employment and reduce agro-farm wastages and also enhance nutritional value of the produce.

With this decision, approximately 1.5 lakh milk producers  will be benefited in the area and employment opportunities for approximately  400 to 500 people  will be  created.

The Administrative Council has also accorded approval for change of Administrative Department of Mubarak Mandi Heritage Society (MMJHS), Jammu, from Tourism Department to Culture Department.

Since maintenance of the Mubarak Mandi Heritage complex aligns with the role and responsibility of the Culture Department, the proposal was mooted by the Tourism Department for  change of  Administrative Department of  the society from Tourism to Culture Department.

By placing MMJHS under the Culture Department,  its projects  will   become part of the Culture Department's  regular budget,  making  heritage preservation  more organized  and effective  and will also address funding concerns and impart efficiency in control of the affairs of the complex.


The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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