Jammu Twi: HDFC Bank, India's largest private sector bank, today launched GIGA – a complete financial suite of products and services designed especially for gig workers/ freelancers. As a start-point, the Bank conducted an in-depth consumer research study to understand the needs of freelancers, based on which, it has launched GIGA – a digital-first programme offering a host of customised products and services to address the requirements of freelancers. The gig economy stretches across the continuum of white-collar professionals such as management consultants, software programmers and designers, architects, investment advisors to grey collar workers that carry specific vocational/technical expertise to blue collar and pink-collar workers that comprise delivery partners and care givers. MsSunaliRohra, Head – Gig Banking, Start-Ups and Government & Institutional Business, HDFC Bank said, “We are delighted to launch a comprehensive suite of financial products designed to meet the manifold needs of various freelancer segments. Our products include a specialised savings account, current account, debit cards, credit cards with very specialised offers, health insurance for as little as Rs 20 per day, and flexible investment products where they could “invest when they can and how much they can” instead of a traditional SIP, and custom retail asset products. Income and independence is what is driving people to adopt this way of life, which of course has been powered by the growth of the digital ecosystem and to a large extent the trend of remote working.”
