Greenply Industries of India and Samet of Türkiye come together offering exceptional furniture accessories to elevate living spaces worldwide

Jammu Tawi: Greenply Industries Ltd., a pioneer in the Indian plywood industry, and Samet, one of the leading global brands in functional furniture hardware have commenced their business operations together as part of their joint venture Greenply-Samet and are set to revolutionize the Indian furniture hardware market. In a press conference in Delhi graced by Manoj Tulsian, Joint Managing Director and CEO of Greenply Industries, and M. Serdar Senemoğlu, Executive Board President, Samet, shared their insights and vision for this groundbreaking collaboration.Greenply Industries and SAMET B.V. marked a significant milestone on 26th October 2023 by forming a Joint Venture Company named “Greenply Samet Private Limited.” This strategic collaboration under the brand Greenply-Samet is poised to bring a new wave of innovation and quality to the industry. The joint venture commenced its manufacturing activities and commercial production as per the Phase-I plan on 30th March 2024 at its state-of-the-art unit in Vadodara, Gujarat. The production capacity at this facility will be strategically ramped up in three phases over the next three years, ensuring a steady increase in output to meet growing market demand. With an investment of around 250 crores, the Vadodara plant is set to become a cornerstone of Greenply-Samet's operations, blending Greenply's industry expertise with Samet's advanced technological capabilities. This joint venture is dedicated to manufacturing and marketing premium furniture hardware, including state-of-the-art slide systems for wooden and metallic drawer systems, hinge systems, lift-up systems, and other innovative products.Manoj Tulsian, Joint Managing Director and CEO, Greenply Industries Ltd., spoke of the vision for the venture, “Our strategic partnership with Samet represents a significant leap forward in our journey to deliver unparalleled furniture hardware solutions in India. This venture combines Greenply's deep understanding of the Indian market with Samet's world-class technology and innovation. Together, we are poised to redefine the standards of furniture hardware in India, offering products that resonate with the needs of modern consumers.” M. Serdar Senemoğlu, Executive Board President, Samet, stated, “This joint venture with Greenply is a testament to our shared vision for growth and excellence in the Indian market. By leveraging Greenply's strong market presence and Samet's advanced technological capabilities with 51 years of corporate excellence, we are confident in our ability to deliver innovative, high-quality hardware solutions that will transform the landscape of interior design in India. We will transform our corporate strength that is already approved by Deloitte in 2022 with the best-managed company award to Greenply Samet operation as well. Our collaboration is set to create new benchmarks in the industry, driving both companies to new heights of success.”