NL Corresspondent
Jammu Tawi: India’s leading beauty and lifestyle destination Nykaa brings its highly successful signature event ‘Nykaa Beauty Bar’ to scenic city Jammu. Offering an immersive and personalized beauty experience, the event was held at Wave Mall on Friday, 29th March. The latest edition of Beauty Bar showcased a host of global and homegrown Beauty Brands such as Kay Beauty, Nykaa Cosmetics, e.l.f. catering to all the beauty bees. More than 100 beauty enthusiasts had the opportunity to participate in a masterclass conducted by renowned makeup artist Sahiba Butt.
Embrace the beauty of seasonal transition with Jammu’s resident makeup artist Sahiba Butt, she created a stunning Glam look using the finest beauty products available that can be carried effortlessly day to night. She started by prepping the model’s skin for a luminious base with the Nykaa Cosmetics Prep Me Up Primer coupled with the Kay Beauty HD Liquid Corrector. In line with the glazed blush make up trend, she accentuated the cheeks by blending Kay Beauty Crème Blush mixed with Nykaa Get Cheeky! Blush Duo Palette – Malibu Barbie for a radiant finish. She completed the looks with glittery eyes using Kay Beauty Multi Texture Eyeshadow palette coupled with the e.l.f. Clear Brow and Lash Mascara, and a dark lipstick using the e.l.f. O Face Satin Lipstick. To complete the look, Sahiba Butt applied e.l.f. setting spray for a glossy finish look onto the model’s skin as a final touch.
Speaking about this much-loved consumer focused property, the Nykaa Spokesperson said, “Nykaa has remained committed to bringing the best brands, products, and trends from the world of beauty, closer to consumers in new and interesting formats. Beauty Bars have become beloved destinations, cherished by beauty enthusiasts over the years. The overwhelming support from Jammu has been a source of great joy and inspiration for us. As we continue our journey, we’re excited to bring these immersive experiences to various cities throughout the year. Expect nothing short of memorable encounters featuring sought-after brands, experts, and exclusive beauty offerings.”
An exciting and engaging concept by Nykaa, the Beauty Bars allows make-up enthusiasts to experience the latest trends, interact with some of the best brands and meet with experts from the world of beauty, in their home city.


