Jammu Tawi, Dec 6: Jammu and Kashmir Lieutenant Governor Manoj Sinha on Tuesday said, through
public outreach programme, we are putting people at the heart of urban transformation & unlocking cities'
full potential to drive growth, empower local governance and to ensure seamless delivery of services at the
doorsteps.
People participation is a decisive factor for developmental initiative because every city's challenges and
opportunities are different.
Attending the ongoing 'My Town, My Pride' Programme here at Gulshan Ground, Sinha speaking on the
occasion said that during MTMP event, senior officials are visiting the towns and enabling direct
communication and creating system that is responsive to local needs.
The Lt Governor termed Public-Private Partnership and public participation as the two important aspects of
urban transformation that are also the best tools to improve Quality of life, strengthen people's welfare
mechanism, to grow the local economy and build infrastructure for a brighter future.
Underscoring that master plan is linked to the city's growth, development and overall socio-economic
development, the Lt Governor stressed that city Master plan must reflect aspirations and needs of common
man and the poor families living in the slums.
"Jammu Master Plan must focus on housing for poor, new business centers to decongest old cities,
besides planned townships for state & all India service officials", he added.
Mentoring officers should work with elected public representatives, local ward members for successful
execution of urban development plans, the Lt Governor further added.
The Lt Governor observed that Prime Minister has transformed Jammu into the city of educational
institutions. Jammu known as the city of temples world over has also become a hub of educational
Institutions as it is the only place in the country which has AIIMS, IIM, IIT and Central University, he added.
The Lt Governor maintained that resource mobilization is the need of the hour and it must become part of
our action plan.
Seamless online public service delivery and efforts for improved infrastructure, decongestion plan,
transportation, creation of new public space, streamlining & simplification of processes to avail public
services; brand positioning of the cities; One District One Product; City Livelihood Mission; beautification of
cities, preservation and rejuvenation of rivers, lakes & parks are some of the important aspects of public
outreach that needs focused attention, said the Lt Governor.
The 'My Town My Pride' public outreach programme lays special focus on Self-employment generation and
skill development to empower youth. During MTMP Abhiyan, 25 youth from each ward are being identified
for self-employment assistance and skill training.
It is also being ensured that the schemes meant for the welfare of street vendors must reach the eligible
beneficiaries, the Lt Governor said.
The Lt Governor called for organizing Swachhta Competitions in Municipal Corporations and wards. He
also called on the Mayor, JMC and other elected representatives to explore viable plans for revenue
generation in coordination with all stakeholders.
On fund flow to municipal corporations, the Lt Governor maintained that everything is being done with
complete transparency and as per GFR and other rules, and nobody can be allowed to violate those in any
case; though, UT-specific flexibilities can be worked out.
A nation is run by the constitution, by the law and people need to create a fine balance between rights and
duties. Welfare of the poor is among our top priority but the people who are capable and rich must accord
top priority to discharge their duties towards society and the nation, said the Lt Governor.
The sense of duty among the citizens can help the society prosper. People need to understand that the
public services and facilities are not free for all. Those who are able should come forward for paying for the
government services, he added.
Earlier, the Lt Governor inspected several stalls installed by different departments/agencies of the UT
administration for extending services and generating awareness among the people.
He also distributed sanction letters under the 'Laadli Beti' Scheme, cheques under State Marriage
Assistance Scheme, and Wheelchairs and hearing aids to the beneficiaries.
Rajinder Sharma, Mayor, Jammu Municipal Corporation on the occasion appreciated the 'My Town My
Pride' programme and outreach of the administration to provide services at the doorsteps of urban
population.
Dr Arun Kumar Mehta, Chief Secretary expressed gratitude towards the people for connecting with the
MTMP programme and shared the vision behind holding the programme in all the municipalities of J&K.
Stressing on the convergence of efforts and resources by all quarters of the administration, he said with the
implementation of 74th constitutional amendment, the local bodies were empowered in J&K.
Baldev Singh Billawaria, Deputy Mayor, JMC appreciated the issues and problems being resolved by the
offices visiting different areas in the municipal limits.
Rahul Yadav, Commissioner JMC in his welcome address highlighted the aims of the MTMP and the
services being extended by JMC during the programme.
Shaleen Kabra, Financial Commissioner, Revenue; Mukesh Singh, ADGP Jammu; Ramesh Kumar,
Divisional Commissioner Jammu; Avny Lavasa, Deputy Commissioner Jammu besides corporators of JMC,
visiting officers, general public and officers of UT administration were present.
