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EditorialKashmir on its way to resilience!

Kashmir on its way to resilience!

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In the last few weeks and has been again at the centre of a raging debate over several targeted killings of Kashmiri Pandits, Non-Kashmir Hindus, local policemen on leave or duty and migrant labour. These brutal killings of isolated innocent people have rocked the nation's conscience. The ominous incidents prompted the KPs desperate to leave the valley while the Administration is trying to prevent them from what appears to be the final exodus. Social media is flooded with desperate comments that talk about the deteriorating situation in Kashmir.

 

However, undaunted by the spate of targeted killings, the valley witnessed a record numbers of tourists foot-fall this summer. Kashmir received over 8 lakh tourists between January and May 2022 a lakh over the last year influx.

 

 

The targeted killing could be desperate attempts by the militants under a new strategy to disturb emerging peace and confidence. As per the government data, at least 80 lakh people visited Jammu & Kashmir between October 2021 and March 2022.

 

According to officials, the valley saw a record 2.8 lakh tourists in April 2022, the highest in nearly 3 decades and they expect the rush to continue until June and with continuous flow throughout the year.

 

From 30 June, the Amarnath Yatra will begin and over eight lakh pilgrims are expected to make the pilgrimage this year.

Quoting tour operators, media reports say that the average stay of tourists is from 6 to 10 days and they are willing to spend 30%-40% percent more on travelling to the Kashmir valley. Finding hotel rooms in tourist hotspots is not easy as they are seeing 100% occupancy even at 60% to 100% higher rates.

 

The rebound of tourism in Kashmir kicked off in the post-Covid period when tourism in the premier Indian tourist destination, Kerala, took a hit from Covid-related slump and complications. Tourism department officials attribute the success to aggressive marketing, pan- promotion, and effective Covid management that saw all stakeholders from cab drivers to hotel owners vaccinated.

 

 

 

Kashmir's tourism is on a rebound and that's great news. The credit must go to the people who've stood their ground despite mindless violence. In a fitting tribute, the government school in Kulgam's Gopalpura village where lady teacher Rajni Bala was killed by the terrorists, has been named after her and later all educational institutions observed a two-minute silence paying to tributes to her.

Northlines
Northlines
The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.

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