ICICI Prudential Life Insurance launches ‘ICICI Pru Sukh Samruddhi’

NL Correspodent
Tawi: ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI Pru Sukh Samruddhi,’which provides
customers with dual benefits of guaranteed benefits and growth potential in the form of bonuses. Besides, the life cover continues for the entire
duration of the policy, including the income period, providing financial security to the family.A versatile participating saving product enabling
customers to receive tax-free guaranteed ‘Income’ or a ‘Lump sum’ maturity corpus. ‘Savings Wallet’ option provides flexibility to accumulate the
income and withdraw the accumulated corpus at any point during the policy term. ‘Save the Date’ feature enables customers to receive
guaranteed income on a date with special significance. Higher maturity benefits for women customers as compared to men of the same age.
AmitPalta, Chief Distribution Officer, ICICI Prudential Life Insurance, said,“We believe that achieving financial goals such as a child’s or
buying a house, requires astute planning. ICICI PruSukhSamruddhi has been specifically designed to enable the fruition of the customers’
financial goals. This product also provides a higher maturity benefit to women customers to encourage them to embark on their saving journey and
achieve financial independence. ICICI Pru Sukh Samruddhi – Lump sum:This variant is ideal for customers looking to build a corpus over the long
term and utilise the lump sum maturity amount to achieve big-ticket financial goals such as purchasing a house, financing children’s higher
education, or legacy planning, to name a few. The last couple of years has been very challenging for individuals resulting in customers’ preference
to opt for savings products which enable the fruition of financial goals with guaranteed benefits. Early visibility of the maturity corpus equips
customers to plan their lives better. ICICI Pru Sukh Samruddhi not only offers customers a guaranteed maturity benefit, the annual bonuses(as
and when declared)can go a long way in further beefing up their accumulated corpus.This multipurpose savings product with features such as
‘Savings Wallet And ‘Save the Date’ enables customers to celebrate the milestones in their lives while aiding them to remain financially secure
(through life cover) amidst changing needs and life stages. We recognise that customers depend on us to achieve their long-term financial goals
and we have declared bonuses consecutively for the last 16 years for our participating policyholders. Strong fund management capabilities, coupled with
robust risk management practices, have enabled us to consistently reward our participating policyholders with higher bonuses than what was
communicated at the time of purchase. This is a testament to our endeavour to deliver on the promises made to our policyholders.”