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Jammu KashmirDir Info seeks data update from Kashmir Newspapers, Jammu media feigns ignorance

Dir Info seeks data update from Kashmir Newspapers, Jammu media feigns ignorance


Judging Journalists in Babus' perception

Dir Info seeks data update from Newspapers of , media feigns ignorance

Jammu Tawi, February 5: The Department of Information and Public Relations claims to be in the process of updating the details of empanelled newspapers and periodicals for rationalisation of advertisement distribution in light of the Advertisement Policy-2016.

Department has claimed that all the empanelled newspapers and periodicals in the State have been asked to provide, within one week, updated details including latest circulation figures authenticated by Registrar of Newspapers of /Audit Bureau of Circulation/Chartered Accountant to the concerned Joint Directors of Information (Kashmir/Jammu) for updating the records.

While print media of Kashmir valley confirmed having received such questionnaire from the department, newspapers publishing from Jammu feigned ignorance about any such questionnaire or updating form from the Information department.

The claim of the Information Department that the initiative is taken in consultation with various journalists and Editors ‘forums, to streamline and rationalize the distribution of advertisements among the approved newspapers and periodicals is again not based on facts and found to be false.

Local print media publishers said, “Only a few journalists from Kashmir whom the new director has specially felicitated at Jammu and who also met the Chief Minister, Finance Minister, Mr B B Vyas were consulted by the Director Information on the issue of advertisement distribution, while no print media journalist from Jammu was ever consulted by the department as in the opinion of the super Babu and his deputies Jammu does not matter to them.”

“With whom a series of meetings were held only Director knows. Yes, the need for rationalising advertisement distribution by the Information Department has been repeatedly stressed so that all the empanelled newspapers and periodicals get their due share of advertisements in a judicious and transparent manner but it never happed till date. It always depended on whims and caprices of Director and Joint Director of Jammu and Kashmir divisions,” reacted the local newspapers' editors adding that the government advertisement policy was never ever implemented in and spirit.

The official press release claimed, ‘to facilitate the DIPR to accomplish this thorough exercise in a time-bound manner, the Printers/Publishers of the empanelled newspapers and periodicals have been asked to submit the details, including circulation figures, to the Department at an earliest.

Press release further said that there are 368 newspapers and periodicals, including 201 in Jammu and 167 in Kashmir, are presently empanelled with the Department of Information for release of official advertisements.

The empanelled newspapers and periodicals include 83 English dailies (49 in Jammu/34 in Kashmir), 103 Urdu dailies (74 in Kashmir/26 in Jammu), 20 Hindi dailies (all in Jammu), 2 Kashmiri dailies (all in Kashmir), 1 Dogri daily (in Jammu), 34 English weeklies (23 in Jammu/11 in Kashmir), 9 Hindi weeklies (8 in Jammu/1 in Kashmir), 78 Urdu weeklies (42 in Jammu/39 in Kashmir), 1 Kashmiri weekly, 2 Dogri weeklies, 3 Urdu Bi-Weeklies (in Jammu), 9 English fortnightlies (7 in Jammu/2 in Kashmir), 5 Urdu fortnightlies (all in Jammu), 8 Hindi fortnightlies (all in Jammu), one Punjabi fortnightly (in Jammu), 8 English monthlies (5 in Jammu/3 in Kashmir), 2 Hindi monthlies (all in Jammu), 1 Urdu monthly (in Jammu) and 1 Punjabi monthly (in Jammu).

The Department has an annual advertisement budget of around Rs 30 crore which is expected to go up substantially during the next fiscal, following a sizeable 50% hike in the advertisement rates for newspapers and periodicals announced by the Chief Minister recently. The Department has released around Rs 14 Crores payment to the newspapers and periodicals in the three quarters of the current fiscal on account of advertisement bills including the past liabilities. “The Government has agreed to provide additional funds this year to clear all the past advertisement liabilities of newspapers and periodicals so that from the next fiscal we can start with a clean slate,” said Director Information, Dr Shahid claimed in the press release.

He said in the Department is also in the process of formulating a separate and maiden advertisement policy for electronic media and the online news portals. “The Department has already sought views of the stakeholders on the issue and the draft advertisement policy for electronic media and the online news portals will be soon submitted to the Government for approval,” he said.

The Government is also finalizing the guidelines for the Welfare Scheme for Journalists for which a corpus fund of Rs 2 crore was earmarked in the Budget 2016-17.

The Department of Information is also in the process of revising the Accreditation Rules in its endeavour to put in place a fair and transparent process for accreditation of journalists, claimed the press release.


The Northlines is an independent source on the Web for news, facts and figures relating to Jammu, Kashmir and Ladakh and its neighbourhood.


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